Developing a Differentiated Product or Service and...

Strategic Plan Differentiation Strategy This strategy involves developing a differentiated product or service and marketing program such that the customers view it as being unique. Speedy Bike sales and Services focuses on top performance by focusing on important customer benefit value by a segment of the market. According to Kotler (1986 ), customers prefer products ar services with low prices. Speedy Bike Sales and Services intend to improve customer retention, to improve customer satisfaction and to increase the number of referrals by providing a less expensive, alternative form of transportation. The product here is differentiated from the competition providing value to the customer by enhancing the need to mitigate the issues of childhood obesity (Aaker, 1991). This strategy work best if There is more than one way to differentiate Speedy Bike Sales and Services offering from that of competitors and most of the buyers view the differences as having value. The customers needs and uses are diverse There are few competitors adopting the same approach Implementing Implementing this strategy requires unique resources and skills. It incorporates different organizational arrangements, control procedures, and inventive systems. The strategy requires marketing and information technology strategies and tactics. It requires strong marketing ability including superior coordination among functions in product development and marketing. It requires product engineeringShow MoreRelatedCustomer-Driven Marketing Strategy:1131 Words   |  5 PagesA REPORT ON Customer-Driven Marketing Strategy: Creating Value for Target Customers INDEX SL.NO. TOPICS PAGE NO. 1. Market segmentation 1 2. Segmenting consumer markets 2-4 3. Segmenting business markets 4 4. Segmenting International markets 5 5. Requirements for effective segmentation 5-6 6. Market targeting Read MoreDifferentiating Between Market Structures1692 Words   |  7 PagesDifferentiating Between Market Structures Using the virtual organization of Kudler Fine Foods, evaluations will be made to determine market structure and competitiveness. Kudler Fine Foods current strategic plan for 2003, marketing overview, and market surveys will provide information to evaluate how Kudler competes in its market and where its strengths and weaknesses are located. Based on the evaluation of Kudler Fine Foods an applicable market structure will be determined and the structures effectsRead MoreQuestions on Marketing1536 Words   |  7 PagesGive examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing, the seller mass produces, mass distributes and mass promotes one product to all buyers. 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This paper will illustrate the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the developmentRead MoreSwot Analysis : Tesco Plc1416 Words   |  6 Pages Throughout the last year, In comparison to Tesco’s competitors, the company has not been able to exceed their target and perform to their usual standard. As said by (Mintel, 2010), In 2009, Tesco went through a financial loss due to a number of products being recalled which also cause the brand of the company to be ruined. As said by (Research methodology, 2015), Tesco is extremely reliant on their home market as to the other markets around the world of which could be a downfall for the company

Personal Narrative Becoming An Adult - 1033 Words

Becoming an Adult Even though having to grow up quickly in the â€Å"real world† is full of struggles there are numerous benefits to be obtained from the experience. I remember the phone call that initiated my journey to discovering this like it was yesterday. One phone call changed my entire teenage existence and set me on the path to my future. That day I went from being just like all the other sixteen-year-olds living free and loving youth to being an adult with decisions to make. Decisions that would ultimately affect the rest of my life. I was about five hours into my closing shift at the local McDonald’s. It was an incredibly busy night for me as a cashier so anxiety levels were high and exhaustion was imminent. Frazzled, I was busy trying to handle drive through, front counter, and cleanup duties when the shift manager yelled from the back of the store that I had a phone call. How could I possibly manage to bother with a phone call at a time like this? â€Å"Just take a message† I yelled in my manager’s general direction. A few moments later he was up front handing me the cordless phone. â€Å"I think you’re going to want to take this, I’ll cover the front,† he whispered, handing the phone over to me. The person calling was my Grandmother. The neurotic, super religious women who had raised me since I was three years old. She had called to inform me that all of my belongings were packed up and had been dropped off at my best friend Kristine’s house. Before I could beg in to comprehendShow MoreRelatedBiological Narrative1617 Words   |  7 PagesPERSONAL POTRAIT: A BIOLOGICAL NARRATIVE 2 John C. Carter Capella University Dr. Janice J. Caron August 29, 2010 Abstract Eric Erickson is best known for his studies with psychosocial development, or the development of a person within a social context. Eric Erickson’s theories focused primarily on the correlation of the release of sexual tension and psychosexual development. The purpose of this paper is for the author to develop a personal portrait integrating Erickson’s developmentalRead Moreâ€Å"If You Want To Know Me, You Must Know My Story, For My1514 Words   |  7 Pagesam (McAdams, 1993).† Dr. Dan P. McAdams Narrative Theory of Identity is the story one tells about how they came to be the person they are becoming. McAdams is a Personality Scientist and a Professor and Chair of the Department of Psychology at Northwestern University. Among other things McAdams is involved in he is still currently researching narrative approaches to psychology, the conceptions of identity and self in modern society, and generativity and adult development. In this paper we will gainRead MoreCompare How Atonement and Spies Explore the Journey from Innocence to Experience.1460 Words   |  6 PagesCompare how Atonement and Spies explore the journey from innocence to experience. Both Atonement and Spies are bildungsroman where the protagonists are reminiscing about events in their childhoods which impose on them in their adult lives. In Atonement, Briony is narrating throughout the text; however the reader only finds this out at the end and in Spies Stephen is narrating with his older and younger self through duel narration with slippage between the two. Both text were published within a yearRead MoreThe Narrative Paradigm And Family Systems Theory1333 Words   |  6 Pagesbeen conducted to examine this marginalized community? Through the narrative paradigm theory, this section will further investigate some of the factors that led certain families to become homeless while trying to recognize the limits that the narrative paradigm provides. Narrative Paradigm Family Systems Theory The narrative paradigm created by Walter Fisher states that, â€Å"[it is] a theoretical framework that views narratives as the basis of all human communication† (Griffin, Ledbetter, SparksRead MoreThe Effect of Dual Narration by Michael Frayn on the Readers Understanding of the Text730 Words   |  3 Pagesin such a way that Frayn can expose emotions and feelings. He uses dual narration to bring out ideas and personal reflections using an adult Stephen and a younger Stephen. This dual narration is very effective, it conveys the thoughts of both adult Stephen and younger Stephen. Firstly, the novel begins (chapter one) with adult Stephen narrating the story, ‘adult’ Stephen begins by recalling a scent which he brings him about as he nostalgically remembers his past â€Å"familiarRead MoreMy Personal Perspective Of Counseling1121 Words   |  5 Pagesway to do this. From my personal perspective, counseling is effective when a child has increased awareness of why they engage in a behavior. Counseling in schools often focuses on decreasing a behavior, not assisting the child in identifying why they engage in behavior. I also think counseling is effective when a child has greater self-acceptance and personal agency. As I have reiterated, I think change occurs by modifying cognitions and developing a more robust narrative. An effective therapistRead MorePeter Pan Movie vs Book Essay example918 Words   |  4 PagesThe Barrie book and the Disney film present a big number of elements that match and of facets that are completely distinct. Firstly, the 1953 movie respects the narrative lines and the main personal characteristics. Peter Pan, for example, is as cocky, courageous and forgetful as he is in the book, just as Tinker Bell is as jealous, but possibly in a slightly less sexual way. The most important moral values followed by the book are also maintained by the Disney feature, such as the pricelessnessRead MoreThe World Of Reproductive Justice And Politics Essay1166 Words   |  5 Pagesadoptee/immigrant. Their choice to adopt from these foreign countries is centered by their various privileged identities while excluding the children themselves due to their disadvantages. Take for example the personal documentary, First Person Plural, by Deann Borshay, in which an adult Korean adoptee tells her life story through her adoptive family, fictionalized family, and birth/biological family. Through her interviews with her adoptive family their reasoning behind their â€Å"choice† to adoptRead MoreTeaching Freedom : Education For Liberation953 Words   |  4 Pagesobjectives were for adults to self-develop and establish a curriculum based on of the needs of the students, while urging learners to be problem solvers in a communal setting. This narrative introduces self-learning, team-learning, and control over learning (p.39). Giving students the narrative is an essential theme in critical pedagogy. Moving into freedom schools, where children are trained from a young age to seek self-discovery in order to reflect on experiences and into becoming pragmatic in critiquingRead MoreAside From The Approach Taken By Elaine Tyler1475 Words   |  6 Pagestake n by Elaine Tyler May and Jessica Weiss, Alan Petigny argues in his book The Permissive Society: America, 1941-1965 against the traditional narrative of the 1950s being the years of conservative values, religious resurgence, and family orientation. Instead, Peking argues that American social norms remained conservative during the 1950s, however, personal values and behavior underwent a significant process of liberalization between 1941 and 1965. This is a similar view shared by Jessica Weiss.

Impact of E-Commerce technologies on Supply Chain Management

Question: 1.Discuss the Impact of E-Commerce technologies on Supply Chain Management on: 1.1.Impact on procurement1.2.Impact on production, planning and control.1.3.Impact on distribution. Answer: Introduction E-commerce has been one of the most important modes of business in the current global trade. The business organisations are getting competitive advantages in the competitive world and e-commerce happens to be the most affordable medium of making a business transaction. The business transaction is done through the internet and it takes very less time to do the transaction. The role of e-commerce in the supply chain management has been useful (idea.gov.uk, 2017). The e-commerce has reduced the time and cost and is able to do the business process successfully. The assignment studies the role of e-commerce in the procurement, production, planning and control activities of the organisation. The assignment also discusses how the e-commerce has been the quickest mode of distribution and how it impacted the business system of the company. The assignment will study the success story off Dell that took advantage of email order and successfully won the competitive advantage by supplying the cus tomers various configurations through online mode. This was possible due to integrated supply management chain applied by the company. Defining supply chain management Supply chain management refers to the planning management of all the activities that involve in sourcing, procurement, conversion the management of the logistics. It is the systematic, strategic coordination of the business functions of the traditional approach the tactics across of these business functions within the supply chain for the improvement of the performance of the company the supply chain as a whole (UCSF, 2017). It is the systematic view of the connectivity in the chains in order to create satisfaction of the customers at the time of the delivery of the products. The supply chain management has been important for the global business and for the improvement of the operations of the business. It enhances the competitions and helps the organisation for the inventory management. This contributes to the proliferation of e-commerce. Impact of e-commerce technologies on the supply chain management E-commerce has offered all the stakeholders of the business to make an easy access to the information to make a choice based on the global reach. The customers, suppliers, manufactures dealers can get the information and the choices made by them will be accessed and monitored by the business organisation across the globe. The technology of e-commerce has brought improvement in the communication between customers- firm and it has reduced the time required to get the information. The purchase process has been tremendously impacted and the transaction cost has been reduced. The response time of the supply chain is reduced by the technology and the communication and information flow become very fast across the chain. The e-commerce has been helpful for the disintermediation and has reduced the impact of bullwhip effect (Heng, 2015). The e-commerce has been very important for procurement, production, planning control of the business of the organisation. The e-commerce has also a greater impact on the supply chain management and on the distribution. 1.1.Impact on procurement The process of the procurement of a supply chain management is all about the managing an appropriate set of suppliers those who can support the needs of the process of the production through fats and flow of raw materials. The present global world offers a scope to the business organisation to find out the suppliers or the raw materials at the optimal time frame with an appropriate cost. The process of the procurement establishes collaborative relationships with the suppliers. This will contributes for the procurement of the required amount the quality materials in the designated time (Heaton, 2017). This has been possible for the e-commerce. The e-commerce has reduced the cycle time the production cost. The network connectivity has developed the process of the procurement. The traditionally based activities like selecting the item, requisition of the purchase on the paper, delivery of materials, invoice the payment have been replaced. The deployment of the Electronic Data Interc hange system enables the suppliers and procuring organisation to have rapid communication. The electronic medium will offer Business to Business model for the e-commerce. This helps to gather needed goods directly on the exchange. The e-commerce has improved Business to Business process and offers direct access to know the price, quality, quantity, availability information that is important for the business communication (Krishnamurthy, 2007). 1.2.Impact of e-commerce on production, planning, and control The manufacturing process of the company depends on the need of the customers. The company produces to meet the demand of the end-users. There are different activities conducted by the company for providing products services to the consumers. These activities are from the forecasting, procurement, inventory information management, assurance of quality, scheduling, producing, distribution, delivery and customer service (Anon., 2017). The e-commerce facilitates the movements of the goods by making buffer stocking of the items in the warehouse near the location of the consumers so that they can make immediate delivery. The supply chain movement helps in three important ways. The goods are moved towards the direction of the consumers. The e-commerce helps moves information from consumers to suppliers and from suppliers to consumers. The movements of the finances are made from the consumers to the suppliers. (Derek, 2017) The Business to Business commerce the technologies are used to address the demand sensing issues related to the responses. The manufacturing needs are properly managed. The e-commerce has helped to meet the following objectives. It enhances partner collaboration, minimizes the cost, and helps for sensing the supply and it is used for coordination. 1.3.Impact on the distribution The importance of the distribution network is huge in an organisation. The power of the distribution network of an organisation helps it to reach the customers across the globe. The products are easily delivered to the customers easily. The distribution network helps the organisation to compete with other organisations, to optimize the levels of the inventory and to maintain the warehouses successfully in order to meet the demand of the end-users of the products (entrepreneur.com, 2017). The e-commerce plays a role of the intermediary and collects the information as per the preference of the consumers, on the trends of the demand and sensing the demand. Thus the e-commerce helps to disseminate available information on price, quality, and functions of the products to the customers (Khadar, 2016). Thus the e-commerce supports then logistic systems, helps the movement of the physical goods from the producers to the end-users and shares the risks related to the management of the inventor y. The e-commerce has been very useful for the exploitation of the economies of scale in the process of the transportation distribution of the products. The e-commerce has helped the consumers by providing good services. Thus it establishes a relationship between the manufacturers and the distributors Thus e-commerce creates an environment where digital goods are created and then it is reached to the consumers at the end. The e-commerce platform has helped to promote distribution system with high level of standardization, brand image and assurance of quality and valuation becomes low in complexity. Thus the e-commerce has helped the end users to get the products directly from the manufacturers (Chowdhury, 2008). Impact of e-commerce of Dell and its impact on production, planning, and control and on procurement and on distribution The demand trends help Dell Company to organise its manufacturing to produce the products that are customized. For meeting the demand of the customers the company used a strategy of supplying high-quality PC components subassemblies. The company used a supply network called virtual integration. The company had supply partners who are provided demand trends. The company focuses on launching new products. The supply partners were integrated. The planning of the operations could help to integrate with partners of the supply to make a plan for the operations so that the cost of the inventories will be reduced. This has allowed Dell to operate low-inventory or Just in time operations in inventory (americanexpress.com, 2011). The customers of the dell are now able to make a customized order and that is stored in the database. The company gets benefits sourcing the data for quick shipment from the nearest manufacturing unit. The company has interconnected all the processes and the systems (Geva, 2013). The facility server of the company creates an image as per the order of the customers. It takes two hours to sequence the manufacturing schedule system The Build to Order process requests for the needed materials and it is delivered by the suppliers and it is updated appropriately. The company is not requiring warehouse and the inventory operations become very less. This has made the Dell Company maintain delivery point at the distances that can be delivered in 15 minutes. The e-commerce has contributed to communicating between the manufacture to the customers directly. Conclusion E-commerce has contributed to enhancing the strength of the supply management system. The supply management system has been very effective. The e-commerce has provided scope for the consumers, suppliers, producers and dealers to access the internet and get the information easily and quickly. The consumer choices are given priority and it reduces time, cost and offers business to business communication Bibliography americanexpress.com, 2011. 19 Ways To Get Your Product In Front Of Retailers | OPEN Forum. [Online] Available at: https://www.americanexpress.com/.../19-ways-to-get-your-product-in-front-of-retailer. [Accessed 25 04 2017]. Anon., 2017. Interactive Marketing Communications. [Online] Available at: https://managementstudyguide.com/interactive-marketing-communications.htm [Accessed 25 04 2017]. Chowdhury, H. K., 2008. Consumers attitude toward mobile advertising in an emerging market: An empirical study. International Journnal of Mobile Marketing, pp. 33-42. Derek, 2017. 12 Ways to Increase Online Sales. [Online] Available at: https://www.entrepreneur.com/article/79002 [Accessed 25 04 2017]. entrepreneur.com, 2017. 12 ways to increase online sales. [Online] Available at: https://www.entrepreneur.com/article/79002 [Accessed 25 04 2017]. Geva, B., 2013. The Law of Electronic Funds Transfers. Lexis Nexis. Heaton, J., 2017. The Difference Between Marketing and Branding. [Online] Available at: https://www.tronviggroup.com/the-difference-between-marketing-and-branding/ [Accessed 04 25 2017]. Heng, C., 2015. Appearance, Usability and Search Engine Visibility in Web Design. [Online] Available at: https://www.thesitewizard.com/webdesign/usabilitysearchengine.shtml [Accessed 25 04 2017]. idea.gov.uk, 2017. Local performance indicators for procurement, London, Improvement and Development Agency. [Online] Available at: (https://www.idea.gov.uk/idk/aio/1709573). [Accessed 25 04 2017]. Khadar, A., 2016. Difference between Online and Offline Marketing. [Online] Available at: https://www.linkedin.com/pulse/difference-between-online-offline-marketing-abdul-khadar [Accessed 25 04 2017]. Krishnamurthy, S., 2007. Contemporary Research in E-marketing. [Online] Available at: https://books.google.co.in/books?isbn=1591408261 [Accessed 25 04 2017]. UCSF, 2017. Supply Chain Management. [Online] Available at: https://supplychain.ucsf.edu/ [Accessed 25 04 2017]

Silas Marner Essay Example

Silas Marner Essay The novel Silas Marner is a story of old fashioned village life in a remote place called Raveloe, showing how the community responds to the old weaver, Silas Marner, who was once a respected member of a narrower evangelical congregation. The story, set in Raveloe in 1805, was written by Mary Ann (Marian) Evans under her pen name George Eliot. The tale soon flashes back to events that took place before 1805, to the late 18th century, and reflects times past, even for the readers of George Eliots time. The author uses an omniscient narrator, but her own preaching judgements and summaries can often be seen coming through as can some of William Wordsworths ideas and views on the value of what can be learned from the natural world and the innocence of childhood. This preaching demonstrates many of her own opinions, formed largely through her own experience of the religious outlook of the evangelical churches that sprung up in larger towns and cities and to which she had briefly belonged. William Wordsworth ideas, of the importance of childrens influences on adults rather than the adults influence on children, shine through as we read, for example: . . . for the little child had come to link him once more with the whole world. These words suggest that Eppie has brought Silas back to life (having lost everything at Lantern Yard, when he was framed for stealing and for a second time when his gold was stolen.) She opens him up and introduces him into the community of Raveloe. We will write a custom essay sample on Silas Marner specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Silas Marner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Silas Marner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Her true fathers rejection of her has the opposite effect. He ends up in a childless marriage and only then does he want her back. But he is too late 16 years too late. If Silas story had never intersected with another characters, that of Godfrey Cass, then Godfrey would have carried on living a lie and we would never have been shown the different views of each character about what a fathers duty is, and which is wrong and which is right. It is this crossing of stories that exposes Godfreys dark secret and provides us with obvious similarities of circumstances, though each has a different background, and quite obvious differences of character. The differences of character allow us to examine moral problems in their social context, which is one of Eliots great interests she always wrote with moral purpose. Through her narrative, George Eliot creates a sympathetic background for Silas Marner in the opening two chapters so that we like him more even though he totally excludes himself from the community. Lack of detailed background information for Godfrey has the opposite effect. The setting plays a part in evoking this sympathy Raveloe is an isolated and old-fashioned community where newcomers are not welcome: And Raveloe was a village where many of the old echoes lingered, undrowned by new voices. (Pg. 11.) This suggests that old echoes or old fashioned ways still remain in the village and new people cannot change them. The secluded village also escapes the effects of industrialisation. The country folk are described as mostly not clever and we find out that anyone with a skill in handicraft or anyone who is clever is an object of suspicion because the people of Raveloe are so simple-minded they fear the unknown and dont want to venture into it. Emigrants from other towns were to the last regarded as aliens by their fellow neighbours, as was Silas (even after 15 years of living there.) Silas knowledge of herbs and his suffering of cataleptic fits also adds to the villagers suspicion (being so narrow-minded they couldnt accept anything different to their backward way of life.) Using flashback the author creates sympathy for Marner, providing detail of how he was betrayed by his best friend William Dane who framed him for theft whilst he was in one of his fits. Of course this elicts sympathy as his best friend betrayed him in a community where he was well respected and was of a high status. After the drawing of the lots (which wrongly pointed to his guilt,) he was forced out of his hometown and lost everything his friends, his respect, his status, his home, his faith in God and his fiance (who married William.) This technique tends to make us like Silas more and Godfrey less so that when he ends up in deep regret over Eppie we feel he deserves it. During Silas solitude in Raveloe, his money builds up and Marner drew less and less for his own wants. His money was not there to spend any more, but to be his only companions in the lonely life he now lived. when his work was done, that he drew them out to enjoy their companionship. He didnt want to spend them because they were something to live for more money. His days became repetitive working for more guineas, never to be spent. In relation to this, Marners life is compared to that of an insect meaningless, not cared about by anyone, a nobody. all these immediate promptings helped to reduce his life to the unquesting activity of a spinning insect. The quote also refers to the repetitiveness of his weaving and gives a visualisation of his life being small (insect size.) Eliot, however, decides not to create sympathy like this for Godfrey. She does not describe Godfreys past how he grew up without a mother. This has a different effect on the reader : we dont like him and we dont feel sorry for him either. We also wrongly assume that because he is rich, he has everything he wants and is simply being ungrateful and selfish. This contributes to us feeling that Godfrey deserves the childless marriage he ends up with and that Silas Marner deserves to keep Eppie when Godfrey comes to take her back 16 years after he deserted her. This leaves Godfrey regretting what he has done and leaves Silas never happier, with his daughter, Eppie. The habits of the squirearchy are described as a feverish way of annulling vacancy, which could be compared to Silas Marners weaving because this habit is also repetitive and is also a way of hiding from the emptiness of his lone life. In absence of all Silas used to have (faith, friends, an important position in the community,) Silas moves to an isolated village named Raveloe and retreats to anull vacancy in a way that we can understand. Although there is a parallel between the squirearchys habits (gambling) and Silas weaving, Silas weaving is fair, hard work for money, whereas Godfreys gambling is frowned upon. George Eliot makes us feel sorry for Silas but not Godfrey. She does this through flashing back to Silas background and how he lost everything at Lantern Yard that fateful day. She does not do this for Godfrey though. At first, Godfrey Cass seems to be a good, open man but thanks to the narrator we find out that he does, in fact, have a dark secret he is already a husband and a father. But in chapter 3 Godfrey is said to be the eldest, a fine, open-faced, good natured, young man (Pg. 33.) This isnt true. It is ironic because he certainly isnt open-faced because he already has a secret wife and child he has deserted. In this respect he is even worse than his brother, Dunstan, although in most other ways he is much more respectable. At least he isnt proud of what he does like Dunstan, who takes pride in gambling and dealing. Godfrey does regret and is sorry for the mistakes he has made. He is, however, weak as a person. The villagers like him because he keeps his secret so they dont even know what kind of person he is. They described Dunsey though, as a spiteful, jeering fellow, who seemed to enjoy the drink the more when other people went dry Dunstan got Godfrey into this mess about selling Wildf ire by stealing the  £100.00 in return for his silence. In Godfreys attempt to find  £100 rather than tell people about his marriage, he entrustes his horse Wildfire to Dunstan to sell, however, Dunstan takes the horse and decides to race it before selling it. It jumps badly over a fence and is staked. So Dunstan leaves the horse lying in its blood, and chooses to go by Silas Marners cottage to persuade him to lend the money. When he arrives, the door is open and Silas has gone out. Dunstan, seeing the give away fingerprints in the sand, sweeps it across and opens the trapdoor, beneath which he finds all Silas savings. He takes it and leaves into the fog and darkness. This is the second time that Silas has lost everything but this time it is different because it is the first time Silas seeks help from the village and the people. As the loss of the gold gradually becomes less topical in Raveloe, Christmas approaches. Christmas in the weavers cottage is very different to the Christmas at the Red House. He spends it in loneliness, eating his meat in sadness of heart The evening is described as lifelong and Silas spent it pressing his head between his hands and moaning. He was very unhappy and very lonely. Christmas at the Red House was very different: there was a buzz of voices The people there were much happier and far from alone, like Silas. This contrasts with how unhappy Silas was, even at the happiest time of year, but all this changes when Eppie arrives; Eppie warmed him into joy because she had joy. The annual New Years ball at the Red House was also very well prepared there was hardly a bedroom in the house where feminine compliments werent passing, as ladies from far and wide arrived and made themselves ready for the grand event. The enormous gap between the two lifestyles is shown here. But while the Squire continues to make comments about marriage and roses blooming this winter who else is on her way to the ball? Godfreys wife, and she has his child with her. She is planning to expose him. However, the journey has been long and cold and she craves the last phial of opium she is carrying. Unable to resist her addiction, she swallows it and lies down to rest in the snow, oblivious of the danger. She freezes, so she wasnt able to confront Godfrey in front of Nancy or anyone else. The child in her arms crawls towards the only light visible and enters Silas cottage. At this time Silas had been staring dreamily out of his front door wandering if his money could ever return when his catalepsy took over. He did not notice the little girl go right past him into the warm. When his sensibility returns he continues his action of shutting the door and turned to the hearth. His blurred vision told him that his gold was right there on the floor! He reached forward to feel the familiar hard outline of the gold but instead, he felt soft warm curls. It was a sleeping child. These curls felt better than coins because they were indeed, part of a better treasure. Silas got all the pleasure from bringing Eppie up, Godfrey got all the regret. This was because Silas knew the real duty of a father. Godfrey thought proving materially was enough. This is the moral in this book a fathers duty is more than making sure your child has money. Eppie proves this to us when she rejects the offer to go and live with him just because he could provide better for her. She made this decision to stay with Silas alone, despite his telling her to choose as she wished. Deep down though, Silas was desperate to keep her, he loved her so much. He was the one whod been there for her all of her life. Godfrey only wanted her because he knew now he couldnt have his own child with Nancy. Godfrey and Silas do have similarities; their own ways of nulling vacancy is one, but they also have very important differences: particularly their different ideas of fatherhood. It turns out Silas is right and Godfreys rejection of his child brings him only deep regret, which Eliots creation of sympathy for Silas and not Godfrey, makes us feel he deserved.

Mt. Everest Essays

Mt. Everest Essays Mt. Everest Essay Mt. Everest Essay Conquering the summit Specific purpose: To inform my audience about the highest mountain in the world and to give examples of people who climbed it. Central idea: I will talk about the height of the Everest, the trail that leads to the summit, the location, and surroundings. Introduction I. Try to close your eyes and imagine the following scenes. A. You are seating down on the highest summit in the world, and all you see is other white summits. B. You are away from the noise and all you hear is wind. C. No buildings no civilization, just mountains. II. There are some people that died because they wanted to be on the highest spot on earth. III. On the other hand, people who made the most amazing journey of their life. IV. It takes around 3 days to climb the Everest from the base camp which is 21,300Â  ft. V. Intrigued by the subject I went to Nepal to the Himalaya range to see the Everest. Body I. the Everest has many stories behind it. A. The first people to conquer the summit 1. In 1953 the first two people reached the summit, the New Zealander Edmund Hillary and Tenzing Norgay from Nepal. B. Mount Everest is considered to be a death zone. 1. It is very hard for climbers to survive in a death zone. The temperature Can get to very low levels and the body parts will frostbite easily. 2. People who die during the climb are typically left behind. About 150 bodies have never been recovered. C. Now days, it is very popular to hike until EBC- Everest base camp. 1. My best friend reached the EBC. . I hiked to Annapurna Base Camp which is not far from the Everest region. Conclusion I. the Everest is the greatest adventure a human been can experience. A. Thousands of people have experienced the highest summit on earth. B. There are some dark sides for the great mountain, it is deadly. Bibliography 1. Success And Death On Mount Everest, Raymond B. HUEY And Richard Salisbury, The American Alpine Journal, 2003 americanalpineclub. org/pdfs/aaj/HueyEverestAAJ_03. pdf 2. http://en. wikipedia. org/wiki/Mount_Everest

The eNotes Blog Essential Literary Elements, Part2

Essential Literary Elements, Part2 Here at , we’re constantly reading and trying to figure out the myriad meanings found within our favorite texts. One of the ways we try to better understand what’s going on is to refresh ourselves on the many literary elements found in works across literary genres. Let’s look at five essential literary elements in Part 2 of this ongoing series. What Are Kennings? Most often associated with Old-English poetry, such as Beowulf, but also used in Old Norse and Icelandic poetry, kennings are figurative expressions that serve as a particular kind of metaphor. To make a kenning, an author uses a pair of words to refer to something, either concrete or abstract, with additional meaning. We actually use kennings fairly frequently in English; for example, you can call someone a â€Å"bookworm† or a football a â€Å"pig-skin.† Since first he found him friendless and wretched, The earl had had terror: comfort he got for it, Waxed neath the welkin, world-honor gained, Till all his neighbors oer sea were compelled to Bow to his bidding and bring him their tribute: An excellent atheling! - Beowulf, translated by Lesslie Hall No thought had the monster of deferring the matter, But on earliest occasion he quickly laid hold of A soldier asleep, suddenly tore him, Bit his bone-prison, the blood drank in currents, Swallowed in mouthfuls: - Beowulf, translated by Lesslie Hall What Is a Metaphor? A metaphor is one of the most common figures of speech that writers have used for generations, possibly since the advent of writing. Metaphors rely on a grammatic structure to compare two things, either explicitly or implicitly. In building a metaphor, the writer does not explain the nature of the comparison; readers interpret it for themselves to develop a deeper understanding of what is being described. All the world’s a stage, and all the men and women merely players. - William Shakespeare’s As You Like It I have measured out my life with coffee spoons; - T.S. Eliot’s â€Å"The Love Song of J. Alfred Prufock† This is the Hour of Lead- Remembered, if outlived, As Freezing persons, recollect the Snow- First- Chill- then Stupor- then the letting go- - Emily Dickinson’s â€Å"After Great Pain, a Formal Feeling Comes† What Is Meter? One of the aspects of prosody, a term that describes the technical aspects of verse, meter refers to the recurring pattern of sounds in poems that give them distinctive rhythm. While once the the definition of poetic form, adhering to a regular meter or consistent rhyme has fallen out of fashion since the 19th century, with poets experimenting more and using meter as it suits their needs. Meter is measured in metrical feet, known as iambs- an unstressed syllable followed by a stressed syllable. At once a voice arose among The bleak twigs overhead In a full-hearted evensong Of joy illimited; - Thomas Hardy’s â€Å"The Darkling Thrush† Double, double, toil and trouble; Fire burn and cauldron bubble. - William Shakespeare’s Macbeth There will come soft rains and the smell of the ground, And swallows circling with their shimmering sound; - Sara Teasdale’s â€Å"There Will Come Soft Rains† What Is an Oxymoron? An oxymoron is a particular kind of figure of speech in which a pair of contradictory terms are put together for emphasis. By contradicting one another, these closely linked elements express something else entirely, creating a rhetorical effect or showing more complicated, figurative meaning. For example, several oxymorons include â€Å"deafening silence,† â€Å"bittersweet,† and â€Å"passive aggressive.† Feather of lead, bright smoke, cold fire, sick health! - William Shakespeare’s Romeo and Juliet Down the close, darkening lanes they sang their way To the siding-shed, And lined the train with faces grimly gay. - Wilfred Owen’s â€Å"The Send-Off† A dungeon horrible, on all sides round, As one great furnace flamed; yet from those flames No light; but rather darkness visible Served only to discover sights of woe, - John Milton’s Paradise Lost What Is a Paradox? A paradox is similar to an oxymoron- in fact, an oxymoron can be considered a compressed paradox. In a paradox, a statement that appears to be contradictory or impossible actually expresses a striking truth. Other women cloy The appetites they feed, but she makes hungry Where most she satisfies. - William Shakespeare’s Antony and Cleopatra The broadest and most prevalent error requires the most disinterested virtue to sustain it. - Henry David Thoreau’s â€Å"Civil Disobedience† I must be cruel, only to be kind:   - William Shakespeare’s Hamlet

Strategy- the question below Essay Example | Topics and Well Written Essays - 500 words

Strategy- the question below - Essay Example expected to rise gradually and record a steady flow of revenue, the economy is going to recover, and consumers are going to have more disposable income available for purchasing both premium and private label brands. This will enhance the average transaction sizes for grocery stores and supermarkets. According to Quelch, the Supermarkets and Grocery Stores Industry, which is in the mature stage of its life cycle, will be in the next couple years preceding 2019.The supermarkets and grocery industry contribution to the GDP of the economy is predicted to remain flat. An industry’s contribution to the economy is measured by the industry’s value added or simply (IVA).However, the country’s GDP is expected to rise to an estimated average level of 2.5% annually despite the fall in the growth of the supermarket industry. According to Korda, 2012, an industry is terms as declining when its growth falls below the GDP’s annual growth level. This should however not ala rm you because supermarkets and groceries have in the past-recorded low profit margins leading to a lowering of the whole’s industry contribution to the economy. Other factors contributing to the industry’s slow growth include the intense competition in the food retailing industry which cays a reduction in the profit margins of the retail stores. The introduction of new entrants to the industry (Edli and Aldi) are bound to result in lower profit margins for our company in the future if necessary measures are not taken like adopting a cost advantage strategy. There are a number of reasons why the supermarket should adopt the cost advantage strategy. Berinstein, 2003, argues that a firm pursuing a cost-leadership strategy attempts to gain a competitive advantage primarily by reducing its economic costs below its competitors. Wm Supermarket is a big supermarket. It therefore has the advantage of economies of scale. The supermarket has a very high level of production and is therefore able to buy and use